Starting a personal fashion blog was pretty scary. Not only was I going to have all sorts of people looking through my outfit photos, but I also felt like I didn’t have enough clothes. I was also worried, as a high school student, that life would get busy and I would stop actively posting. However, here I am a whole two years later, still posting regularly and loving it!
Here are three ways to help you start a fashion blog and not feel overwhelmed in the process.
1) Find a dedicated and passionate partner. I’m lucky to have an amazing blog partner who is not only very stylish but is incredibly motivated and supportive. When I feel as though a post isn’t worth posting or feel discouraged, she comes in with a reassuring word and gets me back on track. Another fantastic thing about having a blog partner is that you can share talents. For example, as someone who does not excel at programming, I’m super appreciative to have a partner who is really talented with respect to blog maintenance. Also, having two separate styles featured on a blog really adds to its versatility and doubles the amount of people you might have viewing your blog.
2) Don’t be afraid to be very professional from the get go. There’s this false idea in the blogging community that newer blogs, are less worthy of looking very aesthetically pleasing. Don’t be afraid to be very ambitious and treat your blog as if you had a large following from the start. In your posts, address followers (even if you have none at that given moment), post regularly even if it seems you have no readership and don’t be afraid to put time into your posts. If you work hard your follower count will grow and you will not have to drastically change anything.
3) Think big. I know in my last point I focused a lot on followers and readership, but that should never be your ultimate goal. I believe that through my blog I have the capacity to be an agent of change in the way the media and fashion industries perceive women through dress, and you have that same power. When you post, don’t feel you must comply to the status quo. Dare to be different in your posts, dress in a way that reflects you as a person. It is so easy to fall into the trap of posting outfits you see other successful bloggers wearing. Perhaps ‘what everyone else is wearing’ is not necessarily what aligns with your values and personhood. In that case do not be afraid to be true and be you on your blog. You can change the world with your blog!
On a practical note I recommend either Squarespace, Wix or Blogspot as platforms to build your blogs. Most Iphones and newer smartphones have decent cameras, and high resolution options, you don’t need an expensive camera to have a successful blog.