By Erin Thorpe

Barbie has recently come out with a new ad campaign entitled “Imagine the Possibilities” and raises the question:  “What happens when girls are free to imagine they can be anything?”

This is extremely refreshing, especially coming from Barbie which is known for their unrealistic ideals set for the female body type. Barbie’s latest campaign however takes a new spin on the defining social norm for girls. It shifts the message from excessive self-image to encouraging creativity and imagination.

Instead of advertising that a girl’s number one priority should be the latest wardrobe fashion, it promotes the fact that girls can think creatively about their professional ambitions and life endeavours.  And if they are free to imagine that they can be anything, just imagine the possibilities.

I think it’s safe to say that the media is starting to make some positive headway towards female empowerment. It has become an active trend amongst large corporations to promote positive body image and encourage women to embrace their true selves.

But although this is a great movement, it is also important to remember that at the end of the day, these companies are still trying to make a profit. So we just have to be mindful of where this profit making actually lies. But if female empowerment is where they think will make the most money, by all means go ahead!

Although I still think there are improvements to be made about the ‘look’ of the Barbie doll, this is still a positive move forward. When the rest of society is pushing for girls to grow up faster, it is refreshing to see campaigns that encourage girls to slow down and just ‘be little girls.’

We live in a society where girls can be anything they want to be. So why not encourage them to dream, imagine, and let their young minds explore?