what we’re about
Advocating true femininity and beauty, TRENDS believes in fashion that reflects the entire person. TRENDS aims to revolutionize the teen fashion culture by providing a platform from which teenaged girls can share their ideas with the industry. TRENDS works to end the objectification of young women by challenging that unarticulated, yet over-powering message transmitted by hypersexualized fashion and marketing that claims a woman’s ultimate value is her sexual appeal.
how it all started
TRENDS began in Toronto in 2004, when four teen girls decided that something needed to be done in response to the growing uniformity in teen fashion and the increasing tendency to objectify young women. Along with a mentor, TRENDS was their response: a fashion and image project was born.
It didn’t take long for word to get around. In 2006, TRENDS groups started in Ottawa and Vancouver. In 2007, the Montreal group was formed. With the collaboration of some professionals, TRENDS is still led by teens, for teens.
Tamezin Magazine